Stop Working for Money. Make Money Work for You.

Proven Systems. Passive Income. Personal Freedom

LEARN HOW

Stop Working for Money.
Make Money Work for You.

Proven Systems.
Passive Income.
Personal Freedom

Learn How

Built for Freedom™

The No-Nonsense Guide to Durable Wealth And Financial Independence

Tired of trading time for money? Built for Freedom™ shows you how to break the paycheck cycle and build wealth that actually lasts.

GET YOUR COPY

Built for Freedom™

The No-Nonsense Guide to Durable Wealth and Financial Independence

Tired of trading time for money? Built for Freedom™ shows you how to break the paycheck cycle and build wealth that actually lasts.

GET YOUR COPY

Here's How Play (and I) Can Help

You'll Have...

1

More Energy

Feeling stuck or even sad? I’ve helped post-college grads get clearer, working parents find more fun, and empty nesters define new purpose. Wherever you are, I will help you find clarity, feel more positive, and help you get your groove back.

2

Better Relationships

After serving tens of thousands of parents in my children’s business for 15 years and (more importantly) raising pretty fab twin girls and a boy, I’ve come up with strategies and scripts to help you navigate parenting more calmly and playfully so you can appreciate the moments…even when they’re hard, from toddlers to teens!

3

Easier Transitions

Whether you want to launch an idea, change your job, navigate your relationship, or decide that today is the first day of the rest of your life, my specialty is “transitions coaching” and I can help you reassess where you’re at and help you develop a plan to take action.

Get Started

Have We Met?

I'm Billy

Investment Strategist, Freedom Builder, Former Wall Street Exec

On paper, I looked like success. MBA, JPMorgan Chase, multimillion-dollar deals. But success on paper never felt like fulfillment.

After financial collapse, I rebuilt from the ground up—this time focused on real freedom, not just titles.

I created Built for Freedom™ using my 25+ years of Wall Street experience, combining sophisticated financial strategies with the emotional reality of money. No hype, no theatrics—just clear systems that create durable income streams and give you back control of your time and future.

The result? Not just ROI, but Return on Headache™.

Because the purpose was never money. It was building a system so I never had to worry about money again.

You were Built for Freedom™.

Learn More

"Alison's love for life is infectious. She is one of my favourite people - courageous, compassionate, and caring. A naturally gifted coach, a wonderful mother and friend, it is difficult to imagine a better guide to have at your side."

Andy Puddicombe

Co-Founder & Voice of Headspace

KIND WORDS

"I can't believe it..."

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Jane Doe, New York

"I can't believe it..."

Jane Doe, New York

"I can't believe it..."

Jane Doe, New York

Press Play

on Life, Love, and
Everything in Between

Strengthen the most important relationships in your life, with your partner, your kids, your work, and yourself, by learning how to play again.

WARNING: MAY CAUSE EXTREME HAPPINESS

Learn How

Download a Free Chapter

The No-Nonsense Guide to Durable Wealth And Financial Independence

Built for Freedom™

Tired of trading time for money? Built for Freedom™ shows you how to break the paycheck cycle and build wealth that actually lasts.

This is Really Important

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